How the staffing industry has changed over the past 20 years (or has it?)

The staffing industry has been shaped by everything from new legal and political initiatives, to technological advancements and shifts in culture. The question now becomes, what has remained the same, and what does it mean moving forward?
A revolution
Since the emergence of new recruiting tools like LinkedIn, the way we find talent seems to have been revolutionized. We’ve also discovered the usefulness of social media outlets like Facebook and other online communities for sharing job opportunities. However, amidst this race for unfound online social recruiting knowledge, one important factor seems to have slipped by the wayside – the relationship between the candidate and the recruiter.
Back to square one
Yes, the staffing industry has changed; but the need for interpersonal skills and the need to ultimately pick up the phone and make calls to candidates has not. No matter how good you are with LinkedIn, Facebook or any other social media recruiting tools, you still need to make that call and, more importantly, that connection with the person. The convenience that social media recruiting provides for sourcing candidates has inadvertently taken the emphasis away from what really needs to be stressed, which is the human connection. Don’t get me wrong – LinkedIn is fantastic. But it is ultimately just a tool. Recruiters are the workers that control these tools, and as such, they need to be passionate, great communicators, and overall a pleasure for any candidate to have a conversation with regarding opportunities.
Boom goes the dynamite
Great news, staffing companies! This is what sets apart the good staffing firms from the outstanding ones. This is where you can really stand out and add unique value to your offering and, moreover, your company. Ensuring that your recruiters are star communicators at the fundamental person-to-person level is essential before they learn how to do the same in the digital world with a plethora of tools at their disposal. Align this fundamental skill with not only your recruiters but also the rest of your entire team, and now you have workplace harmony. This kind of excellent communication and workplace harmony truly becomes self-evident through your work deliverables and is transparent to clients. So, in the face of all these industry changes, and even more so those that are to come, remember that certain fundamentals are indeed timeless.


This article can additionally be found featured in SmartCEO’s ‘Jolt’ Series.