How to Stand Out as a Leader in The Staffing Industry
Contract staffing is an industry that is continuously growing as we continue to experience growth in our nation’s economy. While this is a great development in the sense of opportunity, there is now an even larger pool of competitors in a market that is becoming crowded.
So how can you set yourself a part from the rest? What will make you a leader in the staffing industry?
Marketing is not a new development in the staffing world, but your marketing techniques can make all the difference. Tammi Heaton of The Staffing Stream highlights the value of customer-orientated marketing and promotes understanding your customers as human beings. Consider the ways your customers are influenced by your company and how that affects you. A customer survey is crucial, but so is walking in their shoes. Learning about your clients’ staffing and hiring challenges from a first-person point-of-view can help you understand their needs in a new way.
The way you position yourself in the market matters greatly in terms of how you stand among competitors. Heaton recommends positioning yourself as a “value supplier” and as a partner rather than a vendor. This enables you to provide a higher return on your client’s staffing investment.
By disclosing and stressing the value of your employees’ education and knowledge, you make yourself an authority in the industry. Here at Vector, we list the requirements for our applicants, showcasing the capabilities we have as a firm. Each position at Vector has an extensive list of essential functions and requirements to ensure that the most qualified people are on the team. When clients see this, they gain confidence in our firm.
Communicating your message of superb customer service in the most effective way is a simple, but important way to be a leader. Vector publishes numerous testimonials that establish the value of customer service. By showing other clients’ positive experiences, potential clients are exposed to your firm’s core values.
The staffing industry is a big industry in an even larger marketplace, but we believe by enacting these simple measures, you can position your company as a leader and an innovator.